Privacy Policy

SUREWAY LTD.

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Last updated: 10.05.2026.

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SUREWAY LTD. respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you interact with us, including through our website, sales enquiries, product support, training, warranty services, demonstrations, and business communications.

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SUREWAY LTD. is based in New Zealand and supplies surveying, geospatial, and related instruments and services to customers in New Zealand and Australia.

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This policy is designed to reflect our obligations under the New Zealand Privacy Act 2020 and, where applicable, the Australian Privacy Act 1988 and the Australian Privacy Principles.

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1. Who we are

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In this Privacy Policy, “SUREWAY”, “we”, “us”, or “our” means:

SUREWAY LTD.
New Zealand
Email: info@sureway.co.nz
Website: sureway.co.nz

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2. What personal information we collect

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We may collect personal information from customers, potential customers, suppliers, contractors, business partners, website visitors, and other people who interact with us.

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This may include:

• name, company name, job title, and contact details

• billing, delivery, and payment-related information

• enquiry details and communication history

• product interests, purchase history, serial numbers, warranty details, and service records

• training, demonstration, and technical support information

• website usage information, including cookies, analytics data, IP address, browser type, and device information

• feedback, survey responses, reviews, and testimonials

• information needed to comply with legal, tax, accounting, or business obligations

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We do not usually collect sensitive information unless it is necessary for a specific lawful purpose and you have provided it to us, or we are otherwise permitted by law to collect it.

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3. How we collect personal information

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We may collect personal information when you:

• contact us by phone, email, website form, social media, or in person

• request a quote, demonstration, product information, training, or technical support

• purchase or enquire about surveying instruments, accessories, software, or related services

• register a product, warranty, repair, or service request

• subscribe to updates, newsletters, or marketing communications

• visit or use our website

• attend a trade event, demonstration, training session, or meeting

• provide information to us through a supplier, reseller, manufacturer, courier, payment provider, or business partner

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Where practical, we collect personal information directly from you. Sometimes we may collect information from third parties, such as suppliers, manufacturers, service providers, public business records, referrals, or your employer.

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4. Why we collect and use personal information

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We collect and use personal information for purposes connected with our business, including to:

• respond to enquiries and provide product information

• prepare quotes, invoices, orders, and delivery arrangements

• supply surveying instruments, accessories, software, services, training, and support

• manage product warranties, repairs, maintenance, and technical support

• communicate with manufacturers, suppliers, and service providers where needed

• provide customer service and after-sales support

• arrange demonstrations, training, events, and meetings

• improve our products, services, website, and customer experience

• send service updates, product updates, offers, or marketing communications

• manage accounts, payments, administration, and business records

• comply with legal, regulatory, tax, accounting, and reporting obligations

• protect our business, customers, systems, website, and legal rights

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We will not use your personal information for an unrelated purpose unless we have your consent or are otherwise permitted or required by law.

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5. Marketing communications

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We may use your contact details to send you information about products, services, training, updates, offers, and events that may be relevant to you or your business.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us directly.

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We will not sell your personal information to third parties for marketing purposes.

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6. Cookies and website analytics

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Our website may use cookies and similar technologies to improve website functionality, understand visitor activity, measure performance, and support marketing.

Cookies may collect information such as your IP address, browser type, device type, pages visited, time spent on the website, and referring website.

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You can usually disable or manage cookies through your browser settings. Some website features may not work properly if cookies are disabled.

We may use third-party tools such as website analytics, advertising, CRM, or email marketing platforms. These providers may process information on our behalf according to their own security and privacy practices.

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7. When we share personal information

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We may disclose personal information where reasonably necessary for our business activities, including to:

• manufacturers, suppliers, distributors, and technical support providers

• warranty, repair, calibration, and service providers

• couriers, freight companies, and logistics providers

• software, website, cloud hosting, CRM, email, accounting, and IT service providers

• payment processors, banks, accountants, insurers, and professional advisers

• event, training, or demonstration partners

• regulatory bodies, government agencies, courts, or law enforcement where required or permitted by law

• another party if our business or assets are sold, merged, restructured, or transferred

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We only disclose personal information where we have a valid business reason, your consent, or a legal basis to do so.

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8. Overseas disclosure

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Because SUREWAY LTD. operates in the surveying instrument industry and may deal with international manufacturers, suppliers, software providers, cloud services, and technical support teams, your personal information may be disclosed to or processed by parties outside New Zealand and Australia.

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These countries may include, depending on the product or service involved:

• New Zealand

• Australia

• countries where our suppliers, manufacturers, software providers, or cloud service providers operate

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Where we disclose personal information outside New Zealand or Australia, we will take reasonable steps to ensure the information is handled securely and in accordance with applicable privacy requirements.

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This may include using trusted service providers, contractual protections, privacy safeguards, or obtaining your consent where required.

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9. How we protect personal information

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We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

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These steps may include:

• limiting access to personal information to authorised people

• using secure business systems and password protection

• using reputable cloud, email, CRM, accounting, and website service providers

• keeping business devices and systems reasonably protected

• retaining records only for as long as needed

• reviewing our privacy and security practices from time to time

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No method of transmission or storage is completely secure, but we take privacy and data protection seriously.

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10. How long we keep personal information

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We keep personal information only for as long as reasonably necessary for the purpose it was collected, including for customer support, warranty, repair history, legal, tax, accounting, and business record purposes.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy, or de-identify it.

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11. Accessing and correcting your personal information

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You may ask us to confirm whether we hold personal information about you, and you may request access to that information.

You may also ask us to correct your personal information if you believe it is inaccurate, incomplete, outdated, or misleading.

To make a request, please contact us using the details in this policy.

We may need to verify your identity before responding. In some cases, we may refuse access or correction where permitted by law, but we will explain our reason where required.

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12. Privacy breaches

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If we become aware of a privacy breach, we will assess the situation and take reasonable steps to contain the breach, reduce harm, and prevent it from happening again.

Where required by law, we will notify affected individuals and the relevant privacy regulator, such as the New Zealand Privacy Commissioner.

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13. Third-party websites and services

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Our website or communications may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices or content of those third parties.

We recommend that you review the privacy policies of any third-party websites or services you use.

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14. Business customers and employer-provided information

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If you interact with us on behalf of a company, council, contractor, surveying firm, engineering firm, construction company, or other organisation, we may collect and use your business contact details to communicate with you about products, services, support, accounts, training, and related business matters.

If your employer or organisation provides your details to us, we may use those details for the relevant business purpose.

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15. Complaints and questions

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If you have any questions, concerns, or complaints about how we handle your personal information, please contact us first so we can try to resolve the issue.

SUREWAY LTD.
Email: info@sureway.co.nz
 

If you are not satisfied with our response, you may contact:

New Zealand Office of the Privacy Commissioner
Website: privacy.org.nz

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16. Changes to this Privacy Policy

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We may update this Privacy Policy from time to time to reflect changes in our business, website, services, legal obligations, or privacy practices.

The updated version will be published on our website with the updated date.